Red is the color most used by fast food chains, followed closely by yellow and orange. Yellow and orange are colors that make people feel hungry. The color red is associated with emotion and passion. So when one sees red combined with yellow and orange, they become passionately hungry.
Red is the iconic color used for brands like Coca Cola and YouTube. The color red tends to encourage appetite hence why brands like Coca Cola use it often in their branding. They also use words like happiness in their branding so they use the color red to build excitement.
Black evokes positive associations, including attractiveness and elegance. The color oozes sophistication. That’s why so many people choose to use black clothing when attending a fancy event. It’s also why high-end brands like Tiffany & Co. and Chanel utilize black in their logos.
When it comes to high society, the color black has long been associated with power. From priests to judges, tuxedos to credit cards. And let’s not forget about Steve Jobs.